Pop Star Selena Gomez Creates Vegan Beauty Brand

by | August 10, 2020

Singer-songwriter Selena Gomez is set to launch her own vegan beauty brand — Rare Beauty.

The animal-friendly brand — which is also advertised as “cruelty-free” — will be on sale exclusively at Sephora from September 3.

“Vegan And Cruelty-Free”

“For the past few months, you’ve all been asking… and we’re proud to share that our products will be 100% vegan and cruelty-free,” wrote Rare Beauty on Instagram.

“Like you, we love and care for our animals too.”

selena gomez
Selena Gomez is set to launch her new vegan beauty brand (BAKOUNINE/Shutterstock.com)

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Selena Gomez Vegan Beauty

Earlier this year, Rare Beauty announced that it is aiming to raise $100 million over the next decade to support mental health services.

The singer shared that the funds will be raised as part of an initiative called the Rare Impact Fund, with one percent of product sales going towards the campaign.

“So Much Fun”

“I’ve had so much fun creating everything and can’t wait for y’all to try it all,” Gomez said on Instagram of the new products.

“I hope you love it as much as I do.”

Will you be shopping for the new collection when it launches next month? Let us know in the comments below!


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