Stop Everything, Lidl Launching 5kg Fruit And Veg Boxes For £1.50

by | September 1, 2018

European supermarket giants Lidl is working to cut food waste and provide affordable fruit and veg boxes to shoppers.

Lidl has announced they are launching a new program offering 5kg (11 lbs) boxes of damaged fruit and vegetables to shoppers in the UK for just £1.50 ($1.95) in a bid to try and cut down on food wastage. The fruit and veg boxes will contain food that would usually be thrown away for being damaged, and Lidl has said the initiative could help to save 10,000 tons of surplus produce a year.

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The scheme, called ‘Too Good To Waste’, is going to be trialed across 122 stores. If it is deemed successful, it will be rolled out nationwide across the UK to all 710 stores. Contents of the fruit and veg boxes are produce that is “no longer considered at their perfect best”, but are still perfectly ok to be eaten.

CEO of Lidl UK, Christian Härtnagel, said “Food waste is one of the most important topics that our industry is facing, and one that we are fully committed to tackling. We’re proud that in just one year, our stores have managed to cut food waste (by 13 percent), however, we recognize that there’s still a long way to go to get where we need to be.”

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“We know from our data that fresh produce is one of the biggest contributors to food waste in stores, so we’re excited by the difference our ‘Too Good to Waste’ initiative will make. Not only will it help customers consider items that they might have previously dismissed, it will also provide an opportunity for them to make further savings.”

If the fruit and veg boxes are going to be at a store near you, would you try them? 

fruit and veg boxes

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Alex Jones

Associate Editor, USA | Contactable via [email protected]

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