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Study Shows Number Of Vegan Shoppers In The US Has Increased By 3000%

by | March 13, 2020

A new study has shown that the number of US shoppers who identify as vegan has increased by 9.4 million people over the last 15 years.

The study — which was conducted by Ipsos Retail Performance — has demonstrated that interest in veganism has risen by 3000 percent during this time.

The data shows that 9.7 million people in the US currently follow plant-based diets, which is up from 290,000 just 15 years ago. 

“Fast Becoming Mainstream”

“Plant-based diets are fast becoming mainstream, but the change hasn’t been a steady one,” said Kelly Fairchild, global business development manager from Ipsos, in an email to Raise Vegan.

“As the dialog around veganism shifts from one of animal welfare, to wider concerns around climate change and personal health, we are seeing more and more people adopt this once minority dietary preference.”

grocery shopping vegans
The study shows US shoppers are increasingly making plant-based choices (hacohob/Shutterstock.com)

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Veganism In The US

Ipsos revealed that of all the US states, Oregon is the place where interest in veganism is at its highest. Following closely behind are Vermont, Washington and California.

The state that has shown the least interest in animal-free eating is Mississippi — with South Dakota, Alabama and North Dakota ranking just behind.

Additionally, the research highlighted that the ten states with the highest concentration of vegans are largely made up of Democrat voters. Republican voters are the most prominent in the ten states that have the lowest number of vegans.

Are you surprised by the findings of the study? Let us know your thoughts in the comments below!

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