Vegan Burgers Outselling Meat Burgers At Major Fast Food Chain
UK-based healthy fast food chain LEON has reported that vegan burger sales are higher than meat sales for the first time.
2020 has seen demand for plant-based burgers leap from 41.3 percent to 56.8 percent.
“Veggie dishes have always been on LEON’s menus, but we’re now starting to see the market catch up” said Erica Molyneaux, head of food at LEON.
Alternatives to meat products currently account for 60 percent of total sales at LEON — which has more than 75 locations across the UK.
The restaurant chain recently surveyed 3,000 of its customers to try to better understand consumer habits. 55 percent of respondents said they are now eating less meat than they did a year ago. The majority of people who said they have lowered their meat consumption pointed to “health and environmental concerns” as the reason.
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LEON Vegan Options
The best-selling plant-based product at LEON is the LOVE burger, which features a beetroot soya patty, topped with tomato, pickles, and smoked dairy-free cheese.
“It’s always been important to offer food that tastes and does people good, and that includes our range of plant-based dishes – bold, full of flavour and that everyone can enjoy” said Molyneaux.
“Sales of our vegan burgers have really taken off, with more than half of our sales now in vegan and vegetarian dishes.”
Have you been to LEON? What’s your favorite dish on the menu? Let us know in the comments below!
Tags: Fast Food, LEON, meat burgers, meat free, uk vegans, vegan burger, vegan food, VEGAN MENU, vegetarian meals