Vegan Food Sales Up 90% During Height Of Coronavirus Pandemic
Vegan food sales increased by 90 percent in the US during the height of the coronavirus pandemic.
Data released yesterday by the Plant Based Foods Association (PBFA) — in collaboration with market research organization SPINS — highlighted the spike in sales.
The US experienced the peak of the pandemic in the middle of March. The report from PBFA shows a 90 percent increase in vegan food sales at this time when compared with the same period last year.
“This Industry Has Staying Power”
“This new data shows that consumers are turning to plant-based food options now more than ever” said Julie Emmett, senior director of retail partnerships at PBFA.
“Even after the highest panic-buying period, plant-based foods growth remains strong, proving that this industry has staying power.”
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Vegan Food Sales
The research from PBFA shows that vegan meat sales were up by 50 percent during mid-March, with 61 percent further growth over the next four weeks.
“Since the beginning of the pandemic, there has been a continued shift in consumer purchasing toward natural and organic products that enhance health and immunity” said Tony Olson, CEO of SPINS.
“Our data shows, the plant-based meat boom of last year continues and as reports of animal-based meat shortages increase, we can expect plant-based meat to gain even more traction.”
Are you surprised by the boom in plant-based food sales? Share your thoughts with us in the comments below!
Tags: market research, Plant Based Foods Association, plant-based food, plant-based products, SPINS, vegan food, vegan food sales, vegan meat