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Vegan Loses “Beef-Free” Impossible Whopper Lawsuit Against Burger King

by | July 22, 2020

A class action lawsuit raised by a group of vegans against Burger King has been dismissed by a federal judge.

Last year, vegan Phillip Williams raised the lawsuit against the fast food chain. He claimed promoting the Impossible Whopper as “beef-free” amounted to false advertising due to cross-contamination during cooking.

A number of other vegans joined the suit, stating that they would not have purchased the Impossible Whopper if they knew it was cooked alongside beef.

Ruling on Monday in Fort Lauderdale, Florida, US District Judge Raag Singhal found that Burger King had not deceived consumers into believing the patties were cooked separately, and has therefore not falsely advertised the product.

“Burger King promised a non-meat patty and delivered,” said Singhal.

impossible whopper burger king
The Impossible Whopper is made in collaboration with Impossible Foods (Photo: Deutschlandreform/Shutterstock.com)

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Burger King Lawsuit

When the lawsuit was raised last year, Burger King responded to state the menu does offer a “non-broiler method of preparation” for those who wish to have their meal cooked separately from meat.

“Actively Looking Into Solutions”

“We’re not operationally able to facilitate separate fryers and oil filtration systems in all of our restaurants,” claimed a spokesperson for the burger chain.

“However this is a focus for us and our team are actively looking into solutions for how we can change this in the future.”

Are you surprised at the ruling? Share your thoughts with us in the comments below!

Comments

One Response to “Vegan Loses “Beef-Free” Impossible Whopper Lawsuit Against Burger King”

  1. Jim bledsoe
    July 24th, 2020 @ 6:46 pm

    i have often wondered what motivates vegans. Health is far from any real motivation and shopping at Burger King is another example of how i am left scratching my head.

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