Burger King Faces Lawsuit For Advertising Impossible Whopper As Beef-Free

A vegan in the US has brought a class-action lawsuit against Burger King for advertising the Impossible Whopper as beef-free — a claim he says isn’t true.

Williams argues that, since the Impossible Whopper is cooked on the same grill as beef, it can’t be classed as “beef-free” due to the risk of cross contamination.

The lawsuit was filed in Florida and alleges that the fast-food chain has not made it clear that the Whopper is cooked in a way that would “result in meat by-products on the burger.”

The complaint suggests that vegans would not purchase this product if they were aware of how it was cooked. Williams states that this has lead to the burger chain gaining financially from false advertising.

The Impossible Whopper was launched at Burger King earlier this year and is one of the best-selling items on the menu. 

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Burger King Vegan Claims

The fast-food giant has a note on its menu that offers a “non-broiler method of preparation” for those who wish to have their meal cooked separately from meat products.

“We’re not operationally able to facilitate separate fryers and oil filtration systems in all of our restaurants” claimed a spokesperson for the burger chain earlier this year. “However this is a focus for us and our team are actively looking into solutions for how we can change this in the future.”

Although the Impossible Whopper contains no animal products, Impossible Burger used animal testing in the early stages of developing the product — leading many people to question its suitability for vegans.

Do you think Burger King should be allowed to advertise the Whopper as 0 percent beef?