World’s First “Visual Fragrance” is Vegan. The New Vogue is Amazing

by | April 8, 2019

“If our fragrance is our signature, why can’t it be seen?” was the question an aspiring beauty professional asked herself, and the result is visually fragrant! Didn’t get? Well, a brand new product in the beauty repertoire is debuting in the industry. This involves more than one of your senses to appreciate, because now the perfume can be seen. “Visual-fragrance” is a now thing, and what’s more, it is vegan. Slay the fashion goals with this sensational vegan product!

visual fragrance
Credit: by LightField Studios/ Shutterstock

A visual fragrance perfume that needs eyes to appreciate

The festive season is on its way and you’ve got the new beauty brand, Amriki, to look forward to. Amriki is set to debut a revolutionary product that leaves your nose hungry as your eyes behold the beauty of the visuals. Sounds perplexing, but this is happening.

Founded by Tel Aviv based Shoval Shavit Shapiro, Amriki is a newly launched beauty brand that brought forth a “never-thought-before” infusion of fragrance and visuals that’ll go hand-in-hand. Not only is this idea intriguing, but it is also amazing. It leaves behind a species of its own, and what’s more mention worthy is that it is vegan.

“Amriki has scientifically developed a brand-new product category for the beauty industry which combines the senses of smell and sight, and enables the complete freedom of multisensory self-expression,” reads the website of Amriki.

The Newbie that is Set to Rock

visual fragrance
Credit: by Mayer George/ Shutterstock
Visual Fragrance

The new product is dubbed as “visual-perfume” and rightly so. Users will wear the rich ink applied with a wand (included) as patterns on the body using the bundled stencils that will look and smell beautiful, to say the least. The product, as featured and according to Vogue, will be available in two shades of ink: ivory and charcoal. It will last 12 hours and will be easy to apply and remove.

The product will come with two wands, each for unique and precise applications. The broader wand will help paint through the stencils and the finer one for your freehand unique creativity. The ink is reportedly vegan, made from cruelty-free ingredients, and hypoallergenic, and you can even take a dip in the water with it. The perfume is also reportedly unisex, featuring notes of juniper berry, spearmint, and spicy ginger with “whispers” of cedar wood and earthy musk.

“There’s no better way to express your individuality than by using your body as your most personal piece of art. We want to empower individuals with this multi-sensory form of self-expression,” said Shapiro.

In Trying to make the “Invisible, Visible.”

visual fragrance
Credit: by Eugene Partyzan/ Shutterstock

Shapiro, whose parents were associated with a fragrance company, grew up in touch with fragrances. According to the website, the development of the “visual fragrance” concept began with a question: “If fragrance can be a personal signature, why can’t it be seen?”  Shapiro, coming from design and visual communications, explored a variety of traditional body art and fragrance history. Combining her background and passion, sight and scent, she made the “invisible, visible” with her mother, with the patented formula that is the product itself.

What is your take on the brand new product? I am greatly moved and I believe that this is going places for sure. What are your views? Let me know in the comments below.

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Would you try out visual fragrance? Let us know in the comments

Debayan Paul

Digital Writer | West Bengal, India | [email protected]


Categories: News


One Response to “World’s First “Visual Fragrance” is Vegan. The New Vogue is Amazing”

  1. Ockelia Pusey
    April 10th, 2019 @ 9:38 am

    Love Love the idea of the Visual Fragrance. Can’t wait to try it and see which one will match my personality Sense of Smell. GREAT IDEA!!

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