Burger King Causes Controversy With Plant-Based Impossible Sausage Sandwich
Burger King has added Impossible Food’s plant-based sausage to the breakfast menu in the US — although not everyone is pleased by the launch.
The new Impossible Croissan’wich is made with meat-free Impossible Sausage, but also features dairy cheese and egg in a non-vegan croissant — a decision that has vegans voicing their frustration.
“If you’re planning on using vegan patty, please make the whole sandwich vegan! Vegans everywhere would appreciate it,” wrote one Twitter user.
“I’m not getting the target market here for BK,” added another, “Anyone trying to reduce fat or cholesterol isn’t helping with egg, cheese and croissant. Vegans and plant based eaters are also a No. Love impossible, but very confused.”
The Impossible Croissan’wich is available now at select Burger King stores across the US from $3.99.
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Plant-Based Impossible Sausage
Burger King first tested the Impossible Croissan’wich at 139 of its restaurants in January this year, and will now be giving 100,000 of the meals away to celebrate the launch.
This isn’t the first time Burger King has caused controversy within the vegan community. In 2019, the company faced a class-action lawsuit for advertising the Impossible Whopper as beef-free, when in fact it is cooked alongside the animal burgers.
“Actively Looking Into Solutions”
“We’re not operationally able to facilitate separate fryers and oil filtration systems in all of our restaurants” claimed a spokesperson for the chain at the time.
“However this is a focus for us and our team are actively looking into solutions for how we can change this in the future.”
Do you think Burger King should have made the new sandwich entirely plant-based? Share your thoughts with us in the comments below!
Tags: burger king, croissant, cross-contamination, fast food chain, fast-food, Impossible Foods, Impossible Sausage, non-vegan fast food, Plant-Based, plant-based food, twitter