Is The Dairy Industry Vanishing?
Experts claim the dairy industry will be obsolete in as little as five to ten years.
During a recent dairy conference in Glasgow, Scotland, a number of industry panelists made statements that the dairy industry could be completely overtaken by plant-based substitutes in less than a decade. During the conference, several industry professionals discussed the impact that plant-based milks are having on the dairy industries profits. The chief executive of Dairy UK, Judith Bryon, revealed that the industry is about to launch a huge marketing campaign next month worth over £1.2 million ($1.7 million) to try and combat the negative image of dairy products and the industry.
While vegans in the UK are still only a fairly small part of the population, their collective message of boycotting the dairy industry is having a very big impact. Livestock sustainability consultant, Judith Capper, has come forward to say that traditional dairy campaigning will no longer work as more and more people are turning to plant-based alternatives.
Capper went on to say,
“If consumers don’t buy our products – milk, cream, butter, cheese, etc. – we will not have a dairy industry in five to ten years.”
Dublin University professor Patrick Wall brought the panelists attention to the range of other competitors that are challenging the appeal of dairy. “We have a United States firm going into production next year with a cow-free milk product called Perfect-Day,” stated Wall. “It is an animal-free milk. They have cut out the middleman, as in the cow.”
Plant-based milks have been taking over the global market leaving its animal-based counterpart in the dust in recent months. Many retailers are also noticing this trend of people moving away from dairy products, and have started bringing out their own ranges of plant-based dairy substitutes to align with customers shopping habits.
Is the end of the dairy industry closer than we think? Only time will tell.
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