Plant-Based Impossible Burger Launches At Trader Joe’s
Customers can now find the burger at more than 500 Trader Joe’s stores across the US.
“We’re particularly excited about the launch of Impossible at Trader Joe’s,” said Dennis Woodside, President of Impossible Foods.
Woodside went on to describe the grocery chain as “a beloved institution with die-hard fans and a company known particularly for its great meat, cheese, and wine selection.”
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The plant-based food brand has announced that it plans to increase its retail presence in the US to be 50 times as large by the end of the year.
“Transform The Global Food System”
Woodside stated that the company’s “goal is to transform the global food system.”
“To do that, Impossible Burger has to be available everywhere people buy beef from cows.”
“Impossible Burger has always been delicious and nutritious — and this summer, we’re making sure it’s ubiquitous, too.”
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Tags: Dennis Woodside, grocery store, impossible burger, Impossible Foods, plant based, plant based food, plant-based burger, trader joe's, US