Quorn To Develop New ‘Bleeding’ Vegan Burger
Vegetarian brand Quorn has announced it is investing $9 million to develop a new bleeding vegan burger.
The British vegetarian brand has recently invested in a research and development facility to create a new plant-based burger to compete with market dominators Beyond Meat and the Impossible Burger. Quorn reported a sales increase of 12% in the first six months of the year and has attributed this growth to the global consumer shift towards more plant-based foods.
“All over the world, we have seen a real step-change in the way people are eating. Young consumers are really starting to have concerns about meat from a health and sustainability point of view.” Quorn CEO Kevin Brennan told The Guardian.
Quorn expects their brand to reach global sales of $1 billion annually by 2027 if the global meat-free industry keeps its growth at a steady 10-20% per year, and they suspect that developing this new bleeding vegan burger to compete with market giants will help them to reach their goals.
Impossible Foods, the creators of the Impossible Burger, has continued to expand its distribution globally, announcing a partnership with Air New Zealand to serve their bleeding vegan burger on their flights.
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