Searches For Vegan Products Up By 417% On Major Supermarket's Website

UK supermarket chain Asda has reported a 417% increase in searches for vegan products on its website.

“Usually shoppers would look for staples and healthier alternatives at the start of a New Year” said Julie Wild, own-brand strategy & governance manager at Asda.

“They are prompted to try to lose weight, save money and live better.”

According to the supermarket chain, more than 63,000 people have searched specifically for vegan products whilst shopping on its online store. This is a huge increase from the 12,000 people who were searching for vegan products in the same time period last year.

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Vegan And Sustainable

The supermarket giant recently announced the beginning of a three month experiment aimed at slashing plastic packaging and becoming more environmentally friendly.

A “sustainable store” is being set up in Leeds which will feature stations at which customers can fill up their own containers with certain products, such as cereals, tea, and pasta.

The chain has also recently launched an affordable plant-based food range — Asda Plant-Based — featuring 48 new products.

Included in the range are chilled and frozen products, such as tofu burritos and spring rolls, as well as ready-to-eat items.

Do you think Asda might inspire other supermarkets? Let us know your thoughts in the comments below!