Burger King Puts Plant-Based Burgers On The "2 For $6" Discount Menu
Burger King recently announced it has added the plant-based Impossible Whopper to its discount menu in the US.
The popular value menu lists a number of burgers that customers can purchase at two for $6. This is the first time a meat-free burger has been on sale at the discount price.
The Impossible Whopper usually costs $5.59 and has been a hit for the fast food chain so far.
The Whopper “continues to exceed expectations, drive traffic to our restaurants and attract new incremental guests” said Chris Finazzo, president of the chain’s Americas region.
“We continue to see high levels of repeat restaurant visits, showing that guests are enjoying the Impossible Whopper and returning for more over and over again.”
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Vegan Controversy At Burger King
Although the Impossible Whopper has been advertised as a plant-based burger, the cooking method means the Whopper isn’t suitable for vegetarians or vegans.
As it is cooked alongside animal meat burgers, the plant-based patty experiences cross-contamination — a fact that has put many people off.
Burger King has stated that the Impossible Whopper is actually aimed at “flexitarians” who want to lower their meat intake.
Last year in the US, a vegan raised a lawsuit against the fast food giant for falsely advertising the Impossible Whopper as “beef-free.”
Do you think Burger King should do more to cater to vegans? Let us know your thoughts in the comments below!
Tags: animal meat, burger king, Cross Contamination, discount food, impossible burger, Impossible Whopper, meat free, meat-free burger, plant-based burger, vegan