Burger King Launches Plant-Based Burger In The UK To Mixed Reaction
Burger King has today launched a controversial meat-free burger in the UK.
The Rebel Whopper — which features a plant-based patty from The Vegetarian Butcher — is served with pickle, tomato, lettuce and onion, as well as optional non-vegan mayonnaise.
In an Instagram post promoting the new meal, the global fast food chain states that the patty is “cooked alongside meat products.”
“You asked and we listened” wrote Burger King on Instagram, “Introducing the Rebel Whopper, our first plant-based burger.”
A number of vegans and vegetarians are asking the fast food chain to consider the cross-contamination risk posed by the beef patties.
“What is actually the point if you cook it with the meat products?” asked one Instagram user of the Rebel Whopper.
“Who exactly asked for a plant based burger cooked on the meat grill? It certainly wasnt vegetarians or vegans #fail” wrote another.
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Burger King Vegan Lawsuit
The fast food chain is currently facing a lawsuit in the US due to claims that the stateside version of the plant-based product is “beef-free.”
A vegan purchased the beef-free burger — known as the Impossible Whopper — without being aware of the cross contamination issue. He is now claiming that this is false advertising, and that vegans would not buy the product if the cooking method was clearly disclosed.
Do you think Burger King should change its cooking methods to make the plant-based option suitable for vegans? Let us know your thoughts in the comments below!
Tags: beef burger, burger king, Cross Contamination, Instagram, plant-based burger, The Rebel Whopper, vegan burger