Selfridges Opens The Biggest Vegan Sweets Counter In The UK

Luxury department store Selfridges has added a new confectionary hall, featuring a dedicated vegan sweets counter — The Vegan Chocolatier.

The counter, which is at the London store, will feature a selection of goodies from Brighton-based shop Be Chocolat, created by master chocolatier Michel Clement.

Among the tasty treats on offer are almond praline squares dipped in chocolate, caramel and coconut bars, honeycomb rock dipped in dark chocolate, and truffles with peanut butter.

Shoppers who are getting ready for the festive season can find a dairy-free advent calendar on sale at the counter too.

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Vegan Chocolatier

Clement has over 20 years of experience in the chocolate world and has received international acclaim for his creations.

At Be Chocolat in Brighton, Clement makes fresh chocolate from ethical sources in store.

Will you be going to check out the new sweet counter? Let us know in the comments below!