The Vegan Angus Beef Burger Is Here!
After some secrecy, Vivera foods have announced they have released a new 100% plant-based quarter pounder that they say is the exact same as an angus beef burger.
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Vivera, based in Holten in the Netherlands, is the fastest growing producer of plant-based meats in Europe. The company has claimed to have achieved the highest quality vegan hamburger currently available on the market, which will be on sale in select Sainsbury’s stores throughout the UK from October 6th.
This is not the first product that Vivera has released, earlier in 2018 they released the world’s first plant-based steak. Since it’s release over 1 million of these delicious vegan steaks have been sold in Europe. This new vegan Angus beef burger is the newest addition to Vivera’s product range, which consists of over 40 meat alternatives.
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This new vegan
Speaking in the press release Gert Jan Gombert, commercial director of Vivera said: “We expect a large market potential for our ‘Veggie Quarter Pounder’ due to its superior taste and structure. The smell, taste, and bite can hardly be distinguished from an Aberdeen Angus beef burger. We are convinced that this product will meet a large need. For a growing group of consumers, the benefits of eating less meat is key. British retailers and consumers are on the forefront of adapting high-quality meat alternatives. Reason for us to have our worldwide introduction here. Innovative and high-quality plant-based products can make a significant contribution to a more balanced diet toward more plant-based proteins.”
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Are you looking forward to this new offering from Vivera, the vegan
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