Tofu Sales Boom By 82 Percent During Coronavirus Lockdown
Figures show that sales of tofu grew by almost 82 percent in the UK during the coronavirus lockdown.
Consumer insight company Kantar Worldpanel investigated the boom in plant-based eating, and discovered the rising interest in tofu.
In line with this growing trend, a number of UK supermarkets have reported an increase in sales for vegan meat substitutes.
“Growing Appetite For Meat-Free Dishes”
A spokesperson for Sainsbury’s said, “We’ve seen a boom in plant-based and meat-free products during lockdown as Sainsbury’s customers have taken the time to be more experimental and diversify their food choices.”
Waitrose has also shared a surprising boost in interest in plant-based options, reporting an 80 percent increase in sales of meat-free BBQ food.
“The growing appetite for meat-free dishes is reflected in recent sales, as shoppers look to explore the wide variety of vegan and veggie options this barbecue season,” said a Waitrose spokesperson.
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Data shows that the popularity of tofu is also growing in the US.
Top tofu brand Nasoya reported a 25 percent sales boom for its products in May this year, followed by a 43 percent rise in June.
“What You See Is What You Get”
Explaining the growing success of tofu, a spokesperson for Nasoya said, “Some of these new meat analogs are great but they are highly engineered with a lot of ingredients.”
“Tofu is the simplest form of plant-based protein on the market. What you see is what you get. It’s soy, salt, and water, and that’s it.”
Are you surprised by the boom in plant-based food sales? Share your thoughts with us in the comments below!
Tags: coronavirus, lockdown, Plant-Based, tofu, UK sales, US sales, vegan food, vegan meat, vegan products, veggie, Waitrose