Woman Irate About Vegan Butter, and Wastes Everyone’s Time Suing Miyoko’s
A woman from Long Island is suing a vegan “butter” maker, claiming its product is not similar enough to the real thing to call it butter. While insulting someones food is one thing, suing them is taking is just being extra.
Jasmine Brown of Suffolk County filed suit in Brooklyn federal court against Miyoko’s Kitchen Inc., a company that makes “cultured vegan butter.’’
Vegan Butter Labeling
Her main gripe, is the labeling of the product, and the use of “butter” on vegan product packaging. It’s also claiming Miyoko’s Kitchen Cultured vegan butter isn’t nutritionally equal to real butter. Of course, the systematic abuse of animals in order to extract their breastmilk and churn it into something for their toast just appeals to some people I guess, enough to going into a rage and demand money for buying the cruelty-free version.
The suit claims that the product — made with coconut and sunflower oil, cultured cashew nuts and other ingredients — “basks in dairy’s ‘halo’ by using familiar terms to invoke positive traits, including the significant levels of various nutrients typically associated with real dairy foods.”
The complaint states that the product meets Food and Drug Administration standards to identify as margarine but not butter because it doesn’t contain at least 80% cows milk fat. The vegan product also falls short nutritionally on both counts because it doesn’t contain vitamins A and D and calcium, the complaint added.
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Consumers pay “a premium price” of at least $6.99 for the vegan butter substitute, which they would expect “to resemble butter” but are instead “deceived” by the product, the suit claims.
Brown “paid this premium because prior to purchase, [she] saw and relied on the misleading representations,” the suit says.
The class-action complaint filed Oct. 30 in New York, is seeking at least $5 million in damages for alleged negligent misrepresentation, breach of warranty, fraud and unjust enrichment.
Of course, her claims of personal loss are her own, but the last time I forgot to read the packaging on a product, I simply chalked it up to my own carelessness.
“Several surveys indicate that consumers are not confused when they buy plant dairy and buy these products specifically because they do not contain animal ingredients,” says Schinner.
“In fact, whether or not we call our product ‘butter,’ most consumers will refer to it as such because that is how it looks, tastes and performs.
Next up in unbelievable news from around the world: ‘Residents of the vegan town WTF are holding a meeting to decide who is responsible when avocados ripen too quickly and want the mayor given ten lashes’
Are you a fan of vegan butter? let us know in the comments!
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