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Woman Irate About Vegan Butter, and Wastes Everyone’s Time Suing Miyoko’s

by | November 22, 2018

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A woman from Long Island is suing a vegan “butter” maker, claiming its product is not similar enough to the real thing to call it butter. While insulting someones food is one thing, suing them is taking is just being extra. 

Jasmine Brown of Suffolk County filed suit in Brooklyn federal court against Miyoko’s Kitchen Inc., a company that makes “cultured vegan butter.’’

Vegan Butter Labeling

Her main gripe, is the labeling of the product, and the use of “butter” on vegan product packaging. It’s also claiming Miyoko’s Kitchen Cultured vegan butter isn’t nutritionally equal to real butter. Of course, the systematic abuse of animals in order to extract their breastmilk and churn it into something for their toast just appeals to some people I guess, enough to going into a rage and demand money for buying the cruelty-free version. 

The suit claims that the product — made with coconut and sunflower oil, cultured cashew nuts and other ingredients — “basks in dairy’s ‘halo’ by using familiar terms to invoke positive traits, including the significant levels of various nutrients typically associated with real dairy foods.”

The complaint states that the product meets Food and Drug Administration standards to identify as margarine but not butter because it doesn’t contain at least 80% cows milk fat. The vegan product also falls short nutritionally on both counts because it doesn’t contain vitamins A and D and calcium, the complaint added.

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By 9Life/shutterstock
Breastmilk from a cow isn’t the only option for butter. 
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Consumers pay “a premium price” of at least $6.99 for the vegan butter substitute, which they would expect “to resemble butter” but are instead “deceived” by the product, the suit claims. 

Brown “paid this premium because prior to purchase, [she] saw and relied on the misleading representations,” the suit says.

The class-action complaint filed Oct. 30 in New York, is seeking at least $5 million in damages for alleged negligent misrepresentation, breach of warranty, fraud and unjust enrichment. 

Of course, her claims of personal loss are her own, but the last time I forgot to read the packaging on a product, I simply chalked it up to my own carelessness.

“Several surveys indicate that consumers are not confused when they buy plant dairy and buy these products specifically because they do not contain animal ingredients,” says Schinner.

“In fact, whether or not we call our product ‘butter,’ most consumers will refer to it as such because that is how it looks, tastes and performs.

Next up in unbelievable news from around the world: ‘Residents of the vegan town WTF are holding a meeting to decide who is responsible when avocados ripen too quickly and want the mayor given ten lashes’ 

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Are you a fan of vegan butter? let us know in the comments!

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Julie Nealon

Associate Editor, New York USA | Contactable via [email protected]

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3 Responses to “Woman Irate About Vegan Butter, and Wastes Everyone’s Time Suing Miyoko’s”

  1. Autumn
    November 23rd, 2018 @ 12:52 pm

    I absolutely love Miyoko’s Vegan Butter. It is my go-to in terms of turning non-vegans onto vegan-based products. Just yesterday, I converted a few people at Thanksgiving dinner. Also, side-note…the idea of MVB “basking in dairy’s glow”…seriously..there is nothing glowing about the dairy industry–from the cruelty, to the false claims of being healthy for humans, to the fact that it is cheap in price ONLY because our tax dollars subsidize the industry–otherwise it would go belly up. I hope this woman’s claims are thrown out. What a joke.

  2. Cynthia Gallivan
    November 25th, 2018 @ 3:51 pm

    This is ludicrous! Does she not know what vegan means? Was she unable to read the list of ingredients? I love this butter? It’s great when cooking, baking, and eating plain on toast. Further, Miyoko Schinner is not exactly trying to hide the ingredients, the fact it’s vegan, or even the recipe, because she has the recipe in her book the Homemade vegan pantry the Art of Making Your Own Staples! Hopefully, some judge will see the folly in this suit, and dismiss it with prejudice!

  3. Eric
    November 28th, 2018 @ 9:43 pm

    If this (somehow) succeeds, I’m definitely suing the manufacturers of almond butter, peanut butter, sunflower butter, etc….

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