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Campaign To Encourage People To Go Vegan For January Will Launch In The US

by | December 13, 2019

Veganuary — the popular UK campaign to encourage people to go vegan for January — is to launch in the US in 2020. 

Veganuary inspires and supports people to ditch all animal products for one month as they start the New Year. The organization partners with brands, businesses and retailers to spread awareness of the campaign, and to offer special offers and discounts to those taking part.

Vegan celebrities also join in the campaigning each year, such as Mayim Bialik, Alicia Silverstone, and Joaquin Phoenix.

mayim bialik vegan celebrity
Vegan celebrities like Mayim Bialik support and promote the Veganuary campaign (Photo: Kathy Hutchins/Shutterstock.com)

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Veganuary has been running since 2014 in the UK, and counted over 250,000 new signups last year.

This year the organization has created the first ever vegan advert to air on mainstream TV. It is hoped that by reaching people through television advertising, that as many as 350,000 people in the UK people will take the pledge for January 2020.

As well as expanding into the US, Veganuary plans to launch in South Africa, Germany, and Chile.

Do you think the Veganuary campaign will be a hit in the US? Let us know your thoughts in the comments below!

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