Coca-Cola's Head Of Sustainability Says People Want Single-Use Plastics

Global drinks company Coca-Cola has stated it won’t find environmentally-friendly alternatives for its drinks bottles, claiming that customers want single-use plastics.

In an interview with the BBC, Bea Perez — Coca-Cola’s head of sustainability — said that not using single-use plastic bottles could “hit sales” and “alienate customers.”

The sustainability head backed up her statements by explaining that customers enjoy the current plastic bottles for being lightweight and resealable.

“Business won’t be in business if we don’t accommodate consumers” said Perez.

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Coca-Cola Plastic Waste

Coca-Cola creates three million tonnes of plastic every single year — that’s 200,000 bottles a minute. It has now pledged to recycle as many plastic bottles as it produces.

“False Solutions”

In 2019 the company was branded as the “top plastic polluter” by Break Free From Plastic — an environmental group campaigning against the plastic crisis.

“Recent commitments by corporations like Coca-Cola…to address the crisis unfortunately continue to rely on false solutions,” explained Break Free From Plastic, “like replacing plastic with paper or bioplastics and relying more heavily on a broken global recycling system.”

“These strategies largely protect the outdated throwaway business model that caused the plastic pollution crisis.”

What do you think of the drinks company’s approach to sustainability? Let us know in the comments below!