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Gillette Asks for Better Male Role Models, Men Everywhere Lose Their Sh*t

by | January 18, 2019

A new ad from Gillette that invokes the #MeToo movement has caused outrage amongst some men. In the ad, Gillette asks men to teach boys how to be the best men that they can be by standing up for those who are victimized by toxic masculinity.

gillette asks

Gillette Asks Men to be Good Role Models for our Boys, Men Everywhere Lose Their Sh*t

The backlash comes as no surprise to a lot of us. Groups are threatening to boycott the company as they feel talked down to. Because Gillette asks for a little accountability. It appears that “mansplainers” aren’t liking this taste of their own medicine and it’s causing toxic males across the globe to lose their absolute sh*t.

The two-minute ad from Gillette asks us to reflect on the bullying, sexual harassment, and toxic masculinity perpetuated in this day and age, and encourages men to “do the right thing” and “act the right way” as there are boys who grow up to be men, watching, all the time.

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It appears that the subject of toxic masculinity really envokes insecurities amongst those who display these personality traits. In a Facebook post about the ad yesterday, a man was losing his mind about the article. He was saying that “the issue is that most men understand what ‘bad’ is, and a company insinuating they don’t, comes off a tad offensive.” Well, it seems as if said poster is not used to being “mansplained” at and the irony of this seems to be lost on him. Another poster spouts some homemade statistics into the argument. This tool actually turned the blame around on women. Saying that “toxic masculinity isn’t the problem. Lack of masculinity is.” This says it all really, doesn’t it.

I’m in no way saying that ALL men are toxic or inherently bad. In fact, I know a lot of men who are good, caring, sensitive and strong. My own ex-husband is one of those men, and we’re raising two teenage boys together. Just yesterday he sent me a text about our eldest going on his first date and how I wasn’t to worry, that he’d sat him down and talked to him about being respectful to everyone, including girls. This kid actually busted his own curfew and waited around for his date’s ride home to arrive because he didn’t want to leave her waiting alone. This isn’t surprising to me at all. I’ve tried my damnedest to raise these boys with respect and also to stand up for those who can’t stand up for themselves. It might have taken years for my ex and me to be on the same page about a few things, but I am so unbelievably grateful that he is doing his part to instill these values in our boys. They may only listen to me sometimes, but they are watching him like a hawk, and emulating his behaviors.

So to the men who are having a huge problem with this new ad, I implore you to please put your defensiveness away and realize that it’s you who these young boys are watching, and learning from. No one is calling you out, saying you’re a bad person, that you don’t know right from wrong. We just need men to be good examples for our boys, and sometimes that needs to be said out loud.

While there are many who’ve said they will boycott Gillette, the company has gained at least two new customers. My sons!!

Gillette, I applaud you!


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Julie Nealon

Associate Editor, New York USA | Contactable via [email protected]

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