Hydrolysed Beef Collagen in a Popular Drink Infuriates Vegans
A lot of vegans took to social media to express their anger against the presence of Hydrolysed Beef Collagen, reportedly present in an M&S product. Read on to learn more about it.
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Presence of “Hydrolysed Beef Collagen” in M&S Fruit Drink Infuriates Vegans
An unexpected encounter by many vegans with bovine collagen in a fruit drink, as reported by Edinburgh Live. Vegans and vegetarians have discovered the presence of the beef-derived protein in the new Marks and Spencer “super-water” drinks. Otherwise, it is a fruit juice that comes in passion fruit and orange or watermelon with lime flavors. The product claims to “increase your protein intake,” and are “high in collagen to help build strength.” The label states that the drink contains 20g collagen, of which four percent is sourced from cows.
Vegans took to social media to condemn and alert others of the animal product in the product touted as “super-water.” The supermarket was also slammed for the same.
Vegans complained on Facebook and Twitter about the use of “Hydrolysed Beef Collagen” in the company’s £2 juice drinks. The M&S “super-water” contains 4% beef collagen per bottle, along with other ingredients like water, fruit juice, and sweeteners.
What Twitter is saying?
Gobsmacked vegans and vegetarians took to Twitter and alerted fellow vegans and vegetarians of the presence of beef in the fruit juice. Users reportedly compared the presence of beef in the M&S product to “finding out chicken is an ingredient in Coca Cola.” The ingredient was first brought into public notice by one eagle-eyed Twitter user (@Vegan4Eva) and since then it carried on. A user named Lesley Ann sharing the image wrote a post tagging the company:
“@TheMorganics Beef Collagen turning up in M & S fruit juice! Vegans and Vegetarians be aware… I tweeted M&S yesterday but no response so far…,” read the woman’s tweet.
She continued in another tweet in the same thread saying that because she is lactose intolerant, she checks everything but fruit juice! “I would never have thought it would have this ingredient,” she wrote. Another user responding to the tweet said that, “As a vegetarian I wouldn’t check the label of fruit juice.”
Commenting on the incident, an M&S spokesperson said that the product was released due to the growing demand for protein-based drinks and that the ingredients are clearly mentioned on the label. He said the company is, however, looking into ways to make this (presence of beef protein) clearer to their vegan and vegetarian customers.
Beef or Bovine Collagen is a protein derived from cows. The protein can be made to use in two forms: gelatin and hydrolyzed or peptide. What do you think about this product and the use of beef collagen in the fruit-juice based product? Let me know in the comments below.