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Hyundai Vegan Shames in Super Bowl Commercial

by | February 5, 2019

Over one hundred and eleven million viewers around the globe, tuned in on Sunday to watch the Super Bowl. Many tuned in to see the football, the halftime show, and the commercials.

Hyundai Vegan Shames
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Hyundai Vegan Shames

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Hyundai Vegan Shamesin Super Bowl Commercial

I’m one of those people who really only tunes in to watch the commercials, and maybe also to watch Adam Levign prance around at the half time show (swoon) but boy was I shocked and dismayed when an ad by Hyundai shamed vegans. The commercial likened a vegan dinner party to the 2nd rung of hell. What?

Hyundai’s Super Bowl commercial shows a couple riding an elevator that is dropping people off to different unpleasant life experiences, like getting a root canal, having ‘the talk’ with your kid, jury duty, or shopping for a car. One of those ‘undesirable’ experiences is a “vegan dinner party,” complete with “beetloaf.”

Hyundai Vegan Shames, People Express Anger Over It On Social Media

PETA, along with many, many vegans, took to Twitter to voice their disdain and disgust at the tasteless commercial.

“Instead of buying a car from people with outdated ideas, we suggest a vegan Smart car by Mercedes,” PETA tweeted. “Great mileage & acceleration, turns on a dime.”

@veganamber315 suggested that Hyundai visit a slaughter house if they really want to experience hell.

Carls Jr even had an ad for their Beyond Famous burger and @Jackie-Michele will be driving there in her Toyota to get one.

My favorite vegan foodies from Thug Kitchen dissed ‘shitty car company’, Hyundai for taking a swipe at vegans.

@VeganAri says 1993 called and it wants jokes back.

‘Shame on Hyundai” tweets @MattRenez. Veganism is one of the main keys to reducing carbon emissions. It’s the path to heaven.

Hyundai tried to backtrack saying they really like vegan food, even sharing a recipe for Beetloaf.


Even though Hyundai has since posted that they love vegan food, even sharing some vegan recipes, I think maybe they’ve lost a few customers from this. The next time Hyundai vegan shames, they better remember this backlash.

Did you see the Hyundai ad? What did you think of it? Let us know in the comments below.


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Julie Nealon

Associate Editor, New York USA | Contactable via [email protected]

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Comments

2 Responses to “Hyundai Vegan Shames in Super Bowl Commercial”

  1. Denise Morgan
    February 7th, 2019 @ 2:50 pm

    We have 3 Hyundai cars in the driveway. The fourth is mine a Honda, and I am glad I went with the Honda. Since Veganism is the future I think you better get a marketing department that is more qualified to relate to people in 2019 and beyond. This commercial made me even more sure I made the right choice.

  2. Rich
    March 19th, 2019 @ 5:34 pm

    Due to the TV ad, I want to try beetloaf. Anyone attempts to do something mocking out of food that is healthy makes me want to try it, on a dare. I also want to thumb my nose a bit at the overreaction to the ad. I am not trying to save the planet by my own puny actions, but get my life together and be healthier.

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