Sainsbury’s To Open UK’s First Vegan Butcher PopUp Shop in London
The United Kingdom-based supermarket giant has announced a brilliant new way in which it will be celebrating the ‘World Meat Free Week.’ The celebration will as well double as an encouragement to folks to go plant-based. They’re opening a vegan butcher pop-up this summer at a particular location in London. Doesn’t it sound amazing? Know more about it, here.
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UK Supermarket Giant Sainsbury’s to Open Vegan Butcher Pop-up this Summer
As a vegan, you’ll love to enter a ‘butchery’ where there will be line-ups of vegan meats, showcased in front of you. Supermarket giant Sainsbury’s have made such a plan to celebrate the World Vegan Week this summer. As per reports, a vegan butchery will be hosted at a selected location in London- specifically ‘146 Bethnal Green Rd, London E2 6DG,’ which will be open from 21st to 23rd of the June. It would be publicly accessible from 11 am – 8 pm on Friday, and 10 am – 8 pm on Saturday and Sunday. According to Vegan Food and Living, Sainsbury’s have taken the step to showcase a wide array of vegan meat to passers-by, thereby encouraging them to try meat-free with these meats.
As per the report, the vegan butcher pop-up shop will look similar like any butchery at a glance, thanks to the supermarket’s products like ‘Shroomdog’ sausages that will decorate the window. Once inside, visitors will find themselves offered with many plant-based meat alternatives to choose from, like plant-based steaks and bacon, Chorizo-Style Shroomdogs, BBQ Pulled Jackfruit and meatless mince from the Meatless Farm.
Even the attendants will be specially trained to help visitors/ buyers with vegan recipes and suggestions. Also, if lucky, alongside buying ingredients, one could taste the Sainsbury’s plant-based offerings for free as well.
Plant-based Demand Skyrocketing
James Hamilton, Buyer from Sainsbury’s told Vegan Food and Living that they’ve seen a ‘huge climb in sales’ of plant-based foods, further stating that irrespective of that, via conversation with customers they’ve realized that there prevails a sense of ‘trepidation’ while cooking with vegan supplies. Therefore their vegan butcher concept- which will act as a catalyst in allowing “people to get up close to the products, try what they like and take home some valuable cooking advice and recipe inspiration,” according to the report.
Sainsbury’s is one of the UK supermarkets that have been nurturing a good range of vegan options to choose from. Last year the company fueled their vegan offering to 35% with 22 new product launches. A last year’s report by news outlet Food Manufacture stated that Sainsbury’s meat-free range was growing at a rate of 20% each week. The supermarket on 22nd May this year celebrated their 150th birthday, in presence of Her Majesty the Queen to mark the century and a half period-long journey.
What do you think? Marking the dates? Let me know your thoughts in the comments below.