This Supermarket Is Making Vegan Shopping Trip Easier

A Northern Californian supermarket chain wants to make the vegan shopping trip easier and more transparent for those with dietary preferences and allergies.

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This Supermarket Is Making Vegan Shopping Trip Easier

Raley’s are rolling out a new dietary labelling system across their 129 stores. According to Entrepreneur, the supermarket chain is increasing its “Shelf Guide System” from 17 items to 23 items and will include icons on hot trends such as plant-based, products to help with gut health, sustainability and keto.

Speaking to Entrepreneur, Raley’s President and CEO Keith Knopf outlined the need to “be more transparent about the nutritional value and the content of the food and to help the customer make informed decisions”.

The labelling system will make shopping so much easier for vegans. The software, Raley’s will be deploying to create their labels will do all of the investigations on the consumer’s behalf. Meaning that consumers will be able to rest assured they are purchasing vegan-friendly products. A move that will be sure to cut down vegan shoppers time in the supermarket.

Would you like to see your supermarket use a labelling system like this? Do you think it will make your life easier and cut down your shopping time? Let us know in the comments below.