(Meatless Farm)

Vegan Food Brand Meatless Farm Launches Provocative Ad Campaign

by Alix Coe | August 3, 2020

Vegan food brand Meatless Farm has launched a new ad campaign across the UK to mixed reactions from the public.

The campaign features an older adult holding a burger with the caption, “NOW THAT’S A M… F… BURGER!.”

The plant-based company has called the new campaign “light-hearted,” however, the Advertising Standards Authority (ASA) has said it will investigate the advert for “decency.”

“Light-Hearted And Fun”

“We felt the nation needed a bit of a lift as it’s been a tough time for everyone,” said Michael Hunter, Meatless Farm’s chief growth officer.

“So more than ever we wanted to create something light-hearted and fun that consumers would remember when they are looking for alternatives to meat.”

The £1.5 million campaign will appear on television and radio, as well as billboards, social media adverts and supermarket packaging.

Related stories:

• VEGAN DELI WINS BEST NEW RESTAURANT AWARD
• THE IMPOSSIBLE BURGER LAUNCHES AT WALMART STORES ACROSS THE US
• POPULAR BURGER CHAIN TRANSITIONS TO A 100% VEGAN MENU

Meatless Farm

Meatless Farm states that its range of vegan burgers, mince, and sausages — which are made from pea protein — look and taste like animal meat.

Figures show that the company is the fastest growing meat-free brand in the UK, with consistent annual growth of approximately 10 percent.

Meatless Farm has reported a huge boost in interest during the coronavirus lockdown, with data showing sales have tripled. 

“A Surge In Sales”

“Throughout lockdown we’ve seen a surge in sales, with more and more Brits trying or considering making the swap to plant-based, even if it is just once a week,” said Hunter.

What do you think of the new advert? Share your thoughts with us in the comments below!

Comments