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Can Carrots Be Non-Vegan? Arby’s ‘Megetable’ Attempts To Mock At Vegan Meat

by | July 2, 2019

In a bizarre trial to turn the all-pervading popularity of vegan meat ‘on its head,’ American sandwich chain Arby’s has made a “megetable” called a “Marrot,” which is an exact look-alike of carrot but is made from turkey meat. “If they can make meat from veggies (and other stuff) we can make veggies from meat” is the apparent argument behind landing on what they’re calling Arby’s Megetable. Scroll down to know more.

Can Carrots Be Non-Vegan? Arby's 'Megetable' Makes It Possible
Credit: @Arby’s/ Twitter

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Can Carrots Be Non-Vegan? Arby’s ‘Megetable’ Makes It Possible

“We have the meats,”  is the slogan, sandwich chain Arby’s seeks to shout out loud and to do that they’ve created a “Megetable,” which in other words is vegetable made of meat, and they’re calling it “Marrot.” It is an identical replica of carrot, but without a single trace of the orange veggie used in it. Instead, the marrot is made of turkey meat, the Business Insider reports.

Their carrot-look-alike meat-based product boasts the same shape and orange color, and even the leaves on top. But of course, it can never be healthier than the original counterpart.

Credit: the_wild_bun/ Twitter
Can Carrots Be Non-Vegan? Arby’s ‘Megetable’ Makes It Possible

Marrot is reportedly conceptualized by the company’s sous-chef Thomas Kippelen and executive chef Neville Craw.

The product is yet to hit the market. As far as the idea to bring a pseudo-vegetable on the plate goes, it is being seen as a troll to the unprecedented rise of clean eating. The company with its pro-meat vision is unlike the other leaders of the food industry like Burger King, KFC and McDonald’s, all of which has a growing list of meat-alternative in their menu.

According to the report, Arby’s has earlier vowed to never introduce meat alternatives to their menu. “The chances we will bring plant-based menu items to our restaurants, now or in the future, are absolutely impossible,” they said. “Arby’s is not one of the restaurant companies interested in working with Impossible Foods.” 

Stuck in the‘Stone Age’

Speaking about Arby’s Megetable, Executive Vice-president of People for Ethical Treatment of Animals (PETA), Tracy Reiman, told media outlet INSIDER: “The joke here is on Arby’s for its sad stab at mocking those who are eating as if it’s 2019, not the Stone Age, and failing to recognize that it’s an increasingly vegan world.” She added– it would that competitor who’d ‘go hungry’ who is unable to “cash in the skyrocketing demand of vegan foods.”

That was about PETA vice president’s comment. What do you think about Arby’s making a pseudo-veggie? Let me know your thoughts in comments.

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Debayan Paul

Digital Writer | West Bengal, India | [email protected]

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Comments

One Response to “Can Carrots Be Non-Vegan? Arby’s ‘Megetable’ Attempts To Mock At Vegan Meat”

  1. Alison Grant
    July 3rd, 2019 @ 12:29 pm

    I think this is a wonderful concept, especially for those of us who do Keto as our WOE. Can’t wait to try it!!!

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