Credit: @ImpossibleFoods/ Twitter

Report Suggests Impossible Burger is America’s No-1 Late Night Delight

by | July 2, 2019

Impossible Burger turns out to be the most popular snack delivered late night in America, according to the ‘State of the Plate’ report by popular food delivery service- GrubHub. The meatless-mania is a round-the-clock reality, not a growing food trend anymore! Keep reading to find out.

GrubHub Report Finds Impossible Burger as the Most Popular Late-Night Snack
Credit: @ImpossibleFoods/ Twitter

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GrubHub Report Finds Impossible Burger as the Most Popular Late-Night Snack

In their lately released “State of the Plate” report, food delivery company GrubHub has stated the meatless burger, by Impossible Foods, is the most popular midnight-munchy that America loves to savor. The report states this year’s top trends in food in the air.

According to the report sent to media outlet INSIDER, in the first half of 2019, the vegan meat burger spiked a whopping 529% in terms of popularity. And the reigns of the vegan snack didn’t end just there, it is also number one food delivery order with popularity hiking over 326% in the Midwest, the INSIDER reports.

The Vegan on the Rise

A vegan burger securing top spots in multiple culinary-trends is an unmissable pointer to the inclination towards plant-based eating. The demand for vegan burgers has been rising, with positive feedback from vegans and nonvegans alike. The demand for Impossible Burger has been so much overwhelming that the company barely could keep up with the supply.

Image by Marcel Gnauk from Pixabay

The chief financial officer of Impossible Foods told Business Insider “There is no question that this surge in demand has put pressure on our ability to meet it all. … We’re doing everything we can and we’re sparing no expense.”

As of vegan snacks, the orders of vegan-friendly options have also seen a 25% increase this year. Have a look below at the Top 8 “Vegan Haven” of America, ordering the most vegan foods-

  • Los Angeles, California
  • Brooklyn, New York
  • Portland, Oregon
  • Las Vegas, Nevada
  • Rochester, New York
  • Philadelphia, Pennsylvania
  • Detroit, Michigan
  • San Diego, California

Impossible Burger is made of soy, potato protein along with specialized ingredient like heme, to give the burger patty the closest meat-like taste, looks, and texture. The vegan burger maker is backed by stars like Katy Perry, Serena Williams, and Jay-Z as investors. What do you think about a vegan burger topping America’s late-night food trend? Let me know your thoughts in comments.

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Debayan Paul

Digital Writer | West Bengal, India | [email protected]

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