Justin Bieber Partners with Schmidt’s; Set to Launch New Vegan Deodorant

Partnering with vegan beauty brand, Schmidt’s, pop star Justin Bieber has helped design a new plant-based deodorant expected to debut this fall. Schmidt’s already has a great line of vegan products, and the new addition is a Justin-inspired deodorant. Learn more about it here.

You might also like:

• A VEGAN-EXCLUSIVE MEMBERSHIP CLUB IS SET TO OPEN IN EAST LONDON
• EDINBURGH SET TO DEBUT 100% PLANT-BASED GROCERY STORE THIS SUMMER
• SUMMERLICIOUS: THE ONE CRUELTY-FREE LIP BALM I CAN’T GET OVER
• GLASGOW SCHOOLS SERVING PLANT-BASED MEALS AFTER HUMAN RIGHTS LAW CITED
• GRAB ’EM NOW! ALDI EXPANDS ITS PLANT-BASED RANGE WITH PLANT-BASED BURGERS AND SAUSAGES
• A VEGAN-EXCLUSIVE MEMBERSHIP CLUB IS SET TO OPEN IN EAST LONDON

Pop Star Justin Bieber Teams Up with Vegan Beauty Brand Schmidt’s

Recently, the ‘Baby’ singer has shown increased interest in all-natural beauty products owing to his wife, Hailey Baldwin, who already happens to be a proponent of clean beauty. Hailey, since 2018, has been the brand ambassador for the vegan-friendly and cruelty-free brand bareMinerals.

Now, taking his interests further, the pop-star is reportedly teaming up with the cruelty-free and clean beauty brand Schmidt’s to launch a new plant-based deodorant by fall of this year, according to People.

Bieber’s ‘Here + Now,’ as the vegan deodorant will be dubbed, will be 100% vegan like Schmidt’s other products. Justin Bieber will work closely with the company to develop the whole product, from the artwork on the label to the fragrance, reports People. Regarding Justin’s collaboration with the R&D team developing the product, Michael Cammarata, Co-Founder and CEO of Schmidt’s told People, “They’ve been involved every step of the way, which has made for a really fun and collaborative process.” He also added-

“If Justin can make the switch from conventional to natural, it’s a choice that’s open to everyone.”

Michael Cammarata via people.com

More Than a Deodorant

Speaking more about the intricacies of the product, CEO of the Unilever- owned brand, mentioned Justin Bieber chose the name ‘Here + Now’ as a metaphor to living in the now or being ‘present in your daily life.’  Bieber’s latest candid posts on Instagram regarding mental health suggest his personal connection to the product name.

“It’s more than just a deodorant; it’s a lifestyle and a connection to those around you. It’s about the small, but intentional choices we make every day that help us to lead happier and healthier lives, mentally and physically.”

Michael Cammarata via people.com

In addition to deodorants, Schmidt’s makes various other vegan-certified and cruelty-free beauty products such as oral care, soaps, and body washes. For instance, the company’s ‘Lily of the Valley’ floral-fragrance line for deodorants and body wash was crafted in collaboration with Jane Goodall. The Jane Goodall Institute is a global environment and animal conservation organization. For every purchase of this product, 5% of the proceeds will go to the Institute, aiding in its noble mission.

What do you think about Justin’s collaboration with Schmidt’s? Let me know what you think in comments.